Mercedes saw the creative impact that switchable technology can have by building it into their purchasing journey. Upon a customer’s collection of a new car, they place it behind the switchable glass wall, revealing it to them using the switchable control system on approach. Customers are not only wowed by the visual impact of their car, but also by the glass changing state before their eyes, making for a truly memorable experience.

“Projects such as this are fantastic to be involved with. Knowing that our product has played a part in the customer experience of purchasing a Mercedes car is a big honour and is very exciting.” – Ben Kershaw, Pro Display Sales Manager