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Switchable Glass in Merchandising

Standing Out In The Crowd

The level of competition in the world of merchandising is ever increasing. As new pioneering technologies are developed, product display techniques are becoming more specialised and innovative, making it harder to stand out amongst the crowd. One of the ways you can do this is by using switchable glass in merchandising strategies. There are a wide variety of ways you can apply this technology, from product launches to product displays- we encourage all enquiries with new ways to use switchable glass in merchandising.

What is Switchable Glass?

Switchable glass is a special technology which enables glass to serve specific multiple functions. It’s default state is frosted, but when a current is passed through its PDLC layer, it instantly transforms to clear. One of the most common applications of switchable glass is to satisfy privacy requirements, making it an ideal solution for partitions, doors, offices and healthcare. However, there are limitless applications of this technology, allowing designers and merchandisers to be as creative as they like by integrating switchable glass in clever and eye catching ways.

How to use Switchable Glass in Merchandising


Switchable Glass in Merchandising

Matalan’s custom made switchable mirror display

Building switchable glass into display cabinets or product display boxes gives you greater control over how your products are seen. With the correct set up, you could use it to draw attention to particular products, whilst keeping others hidden. Having switchable glass installed in this context will allow you to easily modify your display to work in conjunction with your merchandising campaign; alternating product focus throughout the day or over a set period, saving your staff precious time in display arrangement as well as helping to generate interest amongst your customers. Often, not knowing what’s behind the glass can make customers more likely to express curiosity.

Integrating this application into an automated system will make for a truly awe inspiring display, giving you the option to instantly and automatically switch between which products are displayed. This allows you to ensure that each product gets the focus it deserves- when it deserves it.


Enforce Your Theme

Switchable glass is also a very powerful way to enforce a theme. Due to the nature of the technology, it carries a premium contemporary feel. For many businesses, display themes are an incredibly important aspect, as it helps to support the premium focus (and often premium price tag!) the service or product is trying to establish. One of the biggest benefits of using switchable glass in merchandising is that it can also be coloured to meet your requirements. This helps your display stand out even more than our standard glass and can match your theme appropriately.

Using switchable glass as part of a theme display helps to put the customer in the right frame of mind before purchase. They will remember being marvelled by your display and will want to relive that memory, making them more likely to buy the displayed product. Customers will also appreciate the quality of your display, reassuring them of the quality of your products, again, making them more likely to purchase.



Versatility Made to Fit

Having been specified on a large number of projects due to its minimalist style, switchable glass is an ideal display feature for anything with a premium emphasis or clinical design. Its style works perfectly with hi-tech contemporary products, also complementing a range of other display solutions.  Pro Display offers a wide variety of products which accompanies switchable glass well, including the state-of-the-art Soundpod Surface Speaker, which turns the switchable glass surface into the ultimate invisible sound source and can help to capture your customer’s attention further by stimulating their sense of hearing.

You can also use switchable glass as a projector screen. This highly useful function gives you the opportunity to display information, product launch countdowns or other eye catching media such as videos or graphics whilst the glass is frosted. By integrating these projections with the product display or theme, you can help to generate even more curiosity when displaying media that evokes interest, such as question marks or silhouettes of the products.

Our switchable glass can also be integrated with Pro Display’s Interactive Touch Frame, which grants the display touch capability. This is an option which is sure to leave your customers wowed. Having an interactive display stimulates yet another user sense- the sense of touch- helping to leave a powerful lasting impression. Using touch capability, customers can navigate through information, photos of the product or even interactive activities such as games.


An important feature of our switchable glass is its versatility. We pride ourselves on our expert knowledge and years of experience which enables us to appropriately advise and assist with exciting projects that specify our products. If you have an idea for a great application, we would love to hear from you.

There are countless ways you can apply this technology- the applications are limited only by your imagination. We can manufacture single panels for smaller projects or even bulk orders for large scale projects such as refurbishments.
#Switchon to the benefits of Intelligent Glass today and get in touch.


Intelligent Glass offers a wide range of switchable smart glass solutions with options including toughened glass, laminated panels, smart glass windows and the retrofit self-adhesive switchable film.

If you would like further information, a pricing quote, or to discuss ideas for using our switchable smart glass and smart film products, please please get in touch using the form below, or call us on +44 (0)1226 351 759.

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